Since 2012, Jaguar Land Rover and 70 EMG have shared a successful partnership, crafting experiential campaigns that redefine the automotive industry. Together, we have created iconic IPs that showcase innovation, precision, and luxury at their finest.

What set The Art Of Performance Tour apart was its meticulously designed structure. Custom-built modules featuring dynamic driving tracks, inviting lounges, and dedicated briefing zones delivered a consistently high-impact experience across cities. Embracing Jaguar’s ethos of “Grace & Pace” the Tour offered adrenaline-pumping track activities, showcasing the raw power and the refined elegance of Jaguar’s entire fleet. Guided by Jaguar-certified instructors, guests experienced the exhilarating performance of models like the F-Type sports car.

In addition to off-roading adventures and dynamic track experiences, we’ve curated spectacular launch events, setting the stage for some of the world’s most coveted vehicles. This ongoing collaboration continues to fuel the passion for speed, thrill, and the art of automotive perfection.