70 EMG partnered with L’Oréal Professionnel to elevate Indian hairdressing to the global stage with the 5th edition of the prestigious Indian Hairdressing Awards. As the driving force behind this remarkable journey since its inception, the team has consistently pushed boundaries to create extraordinary experiences.

For the latest edition, held at the Jio World Convention Centre, Mumbai, the event reached new heights, this was the first time the event went OTT, combining reality and virtual engagement. With 70 EMG playing a key role in the live event execution, we conceptualized and executed an awe-inspiring 3000 sq. ft. stage, complemented by 4000 sq. ft. of immersive LED screens, vibrant lighting, and captivating visuals. Our team meticulously curated every aspect of the event — from high-impact stage design to seamless tech integration — ensuring a flawless fusion of art, fashion, and technology.

The result? An unforgettable event that set new standards in experiential design.