From January 11th to 15th, 2024, team 70 helped Hyundai host an unconventional and cinematic media drive experience at Reggie’s Camel Camp, Osian, for top automotive journalists. The event, aligned with the bold persona of the all-new Hyundai CRETA, transformed the desert landscape into a fully immersive brand space.

The setup featured drop-down branding, strategically placed car displays, and an iconic stage in the dunes. Gobo projections highlighted the space’s visual appeal. The media briefing was a theatrical spectacle, with 35-40 Hyundai CRETAs lined up near the stage, their headlights flashing in sync with the speaker’s entry, creating a blockbuster effect.

The drive experience pushed the Hyundai CRETA to its limits, with journalists navigating a route that combined open desert roads and cityscapes, testing the SUV’s power, agility, and comfort. The event redefined automotive storytelling, blending dynamic experiences with an awe-inspiring desert backdrop.