From September 11th to 15th, 2024, Hyundai hosted an exclusive media drive at the Taj Aravali Resort & Spa, Udaipur, showcasing the Hyundai Alcazar. The event offered automotive journalists an immersive experience to explore the SUV’s intelligent technology, design, and versatility.

70 EMG transformed the venue into an immersive Hyundai brand world, starting with a grand car display at the hotel porch and a seamless check-in experience. Guests were engaged with sensory-driven activities like DIY perfume making and gold foiling on leather goods, while two luxury bars and a desert-inspired backdrop set the tone for the evening’s gala and briefings.

The event featured the ALCAZAR on stage, and journalists had the opportunity to test the SUV’s capabilities during a drive experiencing its performance across varied terrains. This blend of interactive brand experiences, stunning visuals, and a thrilling drive made the event memorable, reinforcing Hyundai’s luxury, performance, and versatility.