In 2018, Samsung launched its World’s Largest Mobile Factory in Noida, India, attended by key figures like Prime Minister Narendra Modi, Uttar Pradesh Chief Minister Yogi Adityanath, and South Korean President Moon Jae-in. 

70 EMG was responsible for end-to-end event management, from fabrication and technical production to hospitality and media coordination. The factory was transformed into a dynamic event space with designated areas for media, VVIPs, and guests, including a media lounge, F&B sections, and VIP lounges. A dramatic LED reveal showcased the advanced production line, making the launch a memorable experience.

The event stood out due to the flawless execution and attention to detail, including VIP reception, giveaways, floral arrangements, and seamless event coverage, cementing Samsung’s leadership in innovation and manufacturing.