The Fronx Media Drive, held from April 4th to 7th, 2023, was an electrifying three-day experience that plunged media professionals into the heart of the FRONX SUV’s world. Hosted at the stylish W Hotel Goa, 70EMG transformed the venue into a vibrant showcase of the car’s true character through bold design, innovative branding, and interactive experiences. From a creatively charged cap art station and engaging Snapbot photo ops to a dynamic multi-action table, every element was designed to captivate—further elevated by the live energy of performances from Induscreed and Lynx.

70EMG also unveiled the FRONX Canvas, an off-road track set against the stunning backdrop of Vagator hilltop. Here, media guests tested the FRONX’s performance in a challenging, natural environment, competing for the coveted title of #FRONXING Champion by achieving top scores.

Rounding out the experience, the #LicenseToFronx life-sized installation ignited social media buzz and amplified the FRONX’s capabilities to a wider audience. This powerful display not only boosted the event’s visibility but also solidified the Fronx Media Drive as an unforgettable celebration of innovation and performance.