Kia India hosted the global preview of the All-new Syros on December 19, 2024, at the JW Marriott in Aerocity, New Delhi, bringing together top automobile media and influencers from across India. The event highlighted the reveal of the Syros, showcasing its innovative design and performance. With a focus on both on-ground and online audiences, the preview marked a significant milestone for Kia in creating a buzz around the new vehicle.

Seventy EMG played a crucial role in the event’s success, providing an integrated solution that included concept design, on-ground production, technical management, and showrunning. Our team’s expertise was evident in the car reveal sequence, which incorporated a never-before-seen mechanism. This unique element, researched and developed by the team, added a distinctive touch to the car launch, making it a first in the industry.

Seventy EMG’s meticulous planning and execution ensured the event ran seamlessly, boosting Kia’s brand image and delivering a powerful, engaging launch that resonated with both media professionals and influencers. The Kia Syros Global Preview set a new benchmark for automotive events in India.