MG Motor has consistently led innovation in the automotive industry with a deep commitment to sustainability, urban mobility, and user-centric design. Through a series of impactful events in 2020-2023, 70 EMG played a pivotal role in crafting and executing immersive brand experiences that showcased MG’s rich legacy and forward-thinking vision.

1. The World of MG – Auto Expo 2020

At the Auto Expo 2020, 70 EMG transformed the MG Motor pavilion into an immersive 35,000 sq. ft. “World of MG,” blending the brand’s British heritage with cutting-edge automotive technology. A highlight was the life-sized glass installation showcasing the journey of electric vehicles (EVs), symbolizing energy flow. The pavilion engaged visitors through sensory-driven activities, including a virtual mascot, Avira, that interacted with attendees via hologram technology. This exhibit highlighted MG’s vision for the future while reinforcing its deep roots in British culture.

2. DriEV Bharat – New Delhi 2023

Held at the Bharat Mandapam, DriEV Bharat unveiled EV innovations like eHUB, Project REVIVE, and EVPEDIA. The event focused on accelerating EV adoption and sustainable practices in India. The 70 EMG team conceptualized and executed the event, delivering a seamless experience with stage aesthetics, immersive AV content, and interactive panel discussions. The inclusion of a child artist symbolized the future generation’s role in the sustainability movement, making the event not just a showcase but a catalyst for change in India’s EV ecosystem.

3. MG Gloster Virtual Launch 2020

70 EMG played a key role in making the MG Gloster’s virtual launch stand out by creating a unique, Top Gear-style format that brought authenticity and realism to the event. We utilized advanced production techniques, including synchronized driving footage, drones, and a Balarka arm for high-speed shots, ensuring visually captivating scenes that highlighted the vehicle’s capabilities. A seamless and engaging narrative was crafted, with MG leadership speaking in a natural, conversational style to connect with the audience and showcase the car’s features in a relatable way. This innovative approach transformed the virtual launch into a dynamic and memorable experience for viewers.

4. MG Hector Plus Virtual Launch 2020

70 EMG designed the Hector Plus virtual event as a first-of-its-kind experience, integrating CGI, 3D rendering, and photorealistic models of the car. With a pre-recorded, multi-camera setup, the event showcased the vehicle in various virtual environments. The focus was on delivering a high-quality, immersive experience that conveyed the vehicle’s key features with precision and clarity. The event set new standards for virtual product launches, with smooth transitions between real and virtual settings, elevating MG’s digital presence.

5. MG Comet EV Product Launch & Drive Experience 2023

The MG Comet EV launch in April 2023 was a 7-day immersive event that combined a unique blend of brand experiences. The pre-event maze symbolized urban mobility challenges, leading into a main stage designed to resemble a bustling city. The event’s highlight was a dance musical, with large props and an LED screen providing a dynamic backdrop, followed by the entry of the MG Comet EV. Guests experienced a real-world driving session in the vehicle, giving them firsthand insight into its compactness and agility. This event showcased MG’s commitment to sustainable, efficient, and fun urban mobility.

6. MG Cyberster

The event saw the MG Cyberster set a world record by accelerating from 0-100 km/h in just 3.2 seconds on the Sambhar Salt Flats, highlighting its exceptional performance. 70 EMG played a pivotal role by overseeing the entire project—handling strategic planning, location scouting, and coordinating a team of top experts in motorsport and production. The meticulous attention to detail, flawless execution, and precision logistics made the attempt a success. This event stands out as a perfect fusion of innovation, expert collaboration, and groundbreaking achievement in electric vehicle performance.