70 EMG was at the heart of curating and executing the Indian edition of Adidas & Parley’s Run for the Oceans on June 16, 2018, at Versova Beach, Mumbai. This global initiative aimed to raise awareness about marine plastic pollution through sport. Our team ensured the event was 100% plastic-free, introducing innovative sustainable branding solutions throughout.

The event highlighted a powerful collaboration with environmental advocate Afroz Shah, a key figure in preserving Mumbai’s beaches. Attended by over 2,000 runners and school children, the event featured a briefing by Sean Van Wyk, Senior Marketing Director at Adidas India, along with a warm-up session led by Adidas Running Community Captains and Brand Ambassadors, Anusha Dandekar and Sayami Kher. Participants received wooden medals and celebrated with food, drinks, and music by the Boombay Djembe Folas, an energetic drumming group known for their traditional West African rhythms.

This collaboration was significant not just in scale, but in its commitment to sustainability. 70 EMG showcased its expertise by blending impactful event management with a powerful message that every event can drive positive change.